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When it comes to global economic partnerships, India has enjoyed a fruitful relationship with Germany for a long time – six decades to be precise. The year 2012 marked 60 years of Indo-German collaboration and both countries look at this alliance as growing stronger in the coming decades.
Siemens is an apt example of the long-standing business relationship between India and Germany. The company has been associated with India for nearly 150 years, and is proud of its connection with the Asian economic giant. To commemorate the special milestone of 60 years, Germany and India participated in a celebration titled, ‘Germany and India 2012-2013: Infinite Opportunities.’ This celebration sought to retrace the journey of progress between Germany and India in business, research, politics, education, science and culture, as also forged collaborations in other fields. Considering that Siemens’ solutions help improve quality of life, the company could not have had a better opportunity to showcase its solutions than the Year of Germany in India.
The thematic focus of the event—popularly known as the Year of Germany in India—was ‘City Spaces’, which explored the effects and challenges of fast-paced urbanization in the cities of both these countries. The event focused on city specific issues like mobility, energy, sustainable city development, architecture, cultural spaces and urban art.
As an important partner for City Spaces, Siemens showcased its solutions that help cities meet infrastructure challenges and become more sustainable. The company’s products and solutions help consumers in not only improving business performance and reducing costs, but also cutting emissions. Siemens’ solutions are used for efficiently managing transport systems as well as making healthcare institutions more accurate and affordable. The water management systems that provide clean water to communities are also supported by Siemens’ technologies.
For the Germany in India event, famous German artist Markus Heinsdorff helped design pavilions for the ‘Mobile Space Tour’, which was the centre piece of this event. These pavilions were made up of state-of-the-art steel and textile technologies from both Germany and India. These Mobile Spaces were set up in five major cities of India including Mumbai, Chennai, Bangalore, Delhi and Pune for ten days each.
The Siemens pavilion in ‘Mobile Spaces’ across cities also showcased documentaries on specific problems faced by that particular city. A Virtual City Tour helped visitors to get an understanding about the various solutions that Siemens offered via iPads, expert kiosks and a 103-inch plasma. In addition, there also was a Mayor Simulation Game that allowed participants to analyze how their decisions as a city’s Mayor will impact various stakeholders within a city. Besides this, there was also the Expert Centre that hosted panel discussions, thus enabling the company to engage with key stakeholders at this event.