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When it comes to global economic partnerships, India has enjoyed a fruitful relationship with Germany for a long time – six decades to be precise. The year 2012 marks 60 years of Indo-German collaboration and both countries are optimistic that this alliance will grow stronger in the coming decades.
Siemens is an apt example of the long-standing business relationship between India and Germany. The company has been associated with India for nearly 150 years, and is proud of its connection with the Asian economic giant. To commemorate the special milestone of 60 years, Germany and India are participating in a celebration titled, ‘Germany and India 2012-2013: Infinite Opportunities.’ This celebration seeks not only to retrace the journey of progress between Germany and India in business, research, politics, education, science and culture, but also forge collaborations in other fields. Considering that Siemens’ solutions help improve quality of life, the company could not have had a better opportunity to showcase its solutions than the Year of Germany in India.
The thematic focus of the event—popularly known as the Year of Germany in India—is ‘City Spaces’, which will explore the effects and challenges of fast-paced urbanisation in the cities of both these countries. The event will revolve around city specific issues like mobility, energy, sustainable city development, architecture, cultural spaces and urban art.
As an important partner for City Spaces, Siemens intends to showcase it’s solutions that can help cities meet infrastructure challenges and become more sustainable. The company’s products and solutions help consumers in not only improving business performance and reducing costs, but also cutting emissions. Siemens’ solutions are used for efficiently managing transport systems as well as making healthcare institutions more accurate and affordable. The water management systems that provide clean water to communities are also supported by Siemens’ technologies.
For the Germany in India event, famous German artist Markus Heinsdorff has been roped in to design pavilions for the ‘Mobile Space Tour’, which is the centre piece of this event.. These pavilions will be made up of state-of-the-art steel and textile technologies from both Germany and India. These Mobile Spaces will be set up in five major cities in India including Mumbai, Chennai, Bangalore, Delhi and Pune for ten days each.
The Siemens pavilion in ‘Mobile Spaces’ across cities will showcase documentaries on specific problems faced by that particular city. A Virtual City Tour will enable visitors to get an understanding about the various solutions that Siemens has to offer via iPads, expert kiosks and a 103-inch plasma.. In addition, there will be a Mayor Simulation Game that will allow participants to analyze how their decisions as a city’s Mayor will impact various stakeholders within a city. There will also be an Expert Centre that will host panel discussions, enabling the company to engage with key stakeholders at this event.
Watch this space for more details !!!